Home Loyalty Programs

Loyalty Programs for Restaurant Marketing

Table of Contents

      Rectangle 2006

      Need Advice? 
Talk to an Expert

      Rachel Headshot (2)

      Written by Rachel Morgan

      Back of House Tech Expert | Published 10/18/2025

      There are a ton of strategies you can use to market your restaurant, and one of those is implementing a loyalty program to keep your customers coming back time and again. Finding ways to not only engage and reward your loyal customers, but to also better understand their needs and behavior through data and analytics can be a key component to business growth.

      We’ve identified some of the strongest loyalty programs on the market to help you grow your business, including bonus options for best digital gift card and best digital punch card system.

      Loyalty Program

      Three Reasons for Your Restaurant to Invest in a Loyalty Program

      Not sure whether or not making the investment in a loyalty program is worth it? Here are three reasons why your restaurant should consider adding a dedicated loyalty program to your marketing efforts:

      1. More customer retention. Want to get more return customers back in the door? Encourage them to keep coming back with incentives and rewards. In fact, a study from LoyaltyPulse found that consumers felt that a loyalty program would increase their likelihood of visiting that restaurant by an average of 35%, and 65% reported that they’d be willing to recommend the restaurant to others if there was an appealing rewards program offered.

      2. Increased profits for your business. The psychology behind loyalty programs has proven to yield higher spend from customers. From higher check totals to more return trips back to your restaurant for additional meals in order to reach reward thresholds, a loyalty program is bound to pay for itself in terms of ROI.

      3. Improve the customer experience. A customer loyalty program has been proven to make customers feel more appreciated and thus, more loyal to the brand.

      Vetted and Approved by Back of House Experts

      Our Top Picks

      Feeling overwhelmed by all the ordering system options out there online? We’ve got you covered. Our expert team of restaurant technology consultants have identified their top choices for order and delivery platforms for you to check out. As you review, pay close attention to more than just price–from the level of your own involvement in the process to the other types of integrations and available analytics that work well with each platform, it’s important to take your restaurant needs into careful consideration before making an investment.

      Disclaimer: Any paid partnerships have no influence on our evaluations and suggestions. All our opinions are our own.

      Incentivio
      GREAT FOR OVERALL GUEST ENGAGEMENT

      Up to 30% off Setup Fees

      Incentivio is an all-in-one digital guest engagement platform built for restaurants ready to elevate their customer experience, grow loyalty, and drive revenue. From mom-and-pop shops to multi-unit operations, we partner with restaurants across the U.S. and Canada to make meaningful, data-driven engagement easy.

      Features Section Features

      • White-label mobile app and branded online ordering

      • Built-in digital loyalty program with custom rewards

      • Automated, customizable marketing tools

      • Real-time customer analytics and insights

      • AI-powered guest engagement for smarter retention

      • Centralized platform to replace multiple marketing and ordering tools

      • POS, payment, delivery, and aggregator integrations

      Where it Excels Where it excels

      Incentivio shines when it comes to turning guest data into action. Whether you want to personalize offers, re-engage lapsed customers, or improve lifetime value, this platform delivers powerful tools and real-time insights to make it happen. 

      Support Support

      Incentivio offers white-glove onboarding that covers everything from branding to launch. Ongoing support is personalized, with a dedicated success team to guide your digital strategy every step of the way.

      Payment Icon Pricing

      Incentivio starts at $249/month plus setup fees. 
      Loyalty Cubed Inc
      GREAT CUSTOMIZATION CAPABILITES

      Up to 50% off Setup Fees

      Loyalty Cubed helps restaurants build meaningful customer relationships through flexible and data-driven loyalty programs. From gamified challenges to branded mobile apps, the platform makes it easy to incentivize repeat visits and increase lifetime value.

      Features Section Features

      • Customizable loyalty rewards based on purchases or milestones

      • Branded customer-facing mobile app with real-time reward tracking

      • Gamified challenges and seasonal promotions to boost repeat visits

      • Automated email, SMS, and push notification campaigns

      • Real-time customer analytics dashboard to track trends and optimize strategy

      • POS integrations with Toast and Aloha NCR (including simultaneous operation)

      Where it Excels Where it excels

      Loyalty Cubed stands out for its robust, customizable loyalty platform that goes far beyond basic POS modules. Its use of gamification and automation helps restaurants boost guest frequency and average spend with less manual effort.

      Support Support

      Every customer gets a dedicated Customer Service Representative to support onboarding and platform setup. Ongoing guidance ensures you fully maximize Loyalty Cubed’s features and campaign potential.

      Payment Icon Pricing

      Starter plans begin at $159/month per location with a setup fee based on individual project scope. Custom pricing is available for tailored programs.
      Como
      GREAT FOR SINGLE UNITS & MULTI-LOCATION

      Up to 50% off Setup Fees

      Como is a data-driven customer engagement and loyalty solution powering food and beverage businesses to understand their customers and deliver unforgettable experiences. This platform is ideal for enterprise and multi-unit operations who are looking to take their marketing to the next level

      Features Section Features

      • Points shop, digital punch cards, and cash back 
      • Personalize member gifts and coupons
      • Personalized Spin the Wheel animations and Scratch & Win experiences
      • Customer packages of prepaid products and services
      • Launch viral promo code campaigns 
      • Proprietary AI algorithms that encourage customers to spend more

      Where it Excels Where it excels

      Como is a great option because of their third-party integrations that make it seamless and easy to use.

      Support Support

      The Como Resources Center has a ton of content to help you navigate their platform, including easy-to-read guides and success tips. You can fill out a form on their website to access customer service support.

      Payment Icon Pricing

      Pricing is not listed on their website, but you can contact their team to schedule a demo and learn more.
      Leat
      GREAT FOR SEAMLESS INTEGRATION

      Leat helps you seamlessly integrate loyalty programs, gift cards, vouchers, and automated marketing across online and offline channels- all fully integrated with your POS, ordering system, WiFi, and beyond.

      Features Section Features

      • Mobile-first learning platform for restaurant teams

      • Training modules, SOP tracking, and certifications

      • Real-time compliance dashboards
        Custom content creation and team onboarding tools

      • Supports video, PDFs, quizzes, and embedded links

      Where it Excels Where it excels

      Ideal for operators who want a powerful, branded loyalty CRM system across online and in-store channels.

      Support Support

      Offers onboarding and account setup, live chat and email support, plus a comprehensive help center with guides and best practices.

      Payment Icon Pricing

      Simple pricing for businesses of all sizes. 
      Froogal.ai
      GREAT FOR DEEP CUSTOMIZATIONS

      Up to 20% off

      Learn more

      Froogal is an omnichannel loyalty and engagement platform built for modern restaurants. It empowers operators to move beyond basic rewards by collecting rich guest data, delivering personalized campaigns, and driving repeat business.

      Features Section Features

      • Integrates with top POS systems
      • Automated guests journeys
      • Digital gift card issuance
      • Strong customer support

       

      Where it Excels Where it excels

      Froogal delivers deep data-driven insights and sets up complex but effective loyalty programs ideal for restaurants that want to elevate guest value and build advocacy, not just track points. 

      Support Support

      Froogal's offers strong customer-success focus with a responsive team that treats you like a partner rather than just another account.

      Payment Icon Pricing

      Pricing is custom-quoted, typical for enterprise-grade loyalty platforms. Actual pricing will depend heavily on features, user volume, integrations and region.
      Curate

      With a cutting-edge loyalty program, Curate allows you and your POS system to tie in with a website, mobile app and instant app. It helps you collect customer data, attract new users, save on delivery costs, and grow repeat business.

      Features Section Features

      • Zero commission ordering option
      • Built-in loyalty program tools
      • Personalized engagement campaigns
      • Integrates with CRM, POS, and ecommerce tools
      • Instant restaurant-branded app 

      Where it Excels Where it excels

      An all-in-one solution that brings together ordering, loyalty, and marketing while reducing third-party fees.

      Support Support

      Curate offers onboarding support and ongoing support via live chat, email, and phone.
      RESOURCES & ARTICLES

      What You Need to Know About Loyalty Programs

      Your Restaurant Communication Strategy: Use Emails, Texts, or Both?
      Growth & Marketing

      Your Restaurant Communication Strategy: Use Emails, Texts, or Both?

      Learn how managing customer relationships with emails and texts supports your restaurant communication strategy and boosts guest...

      Deepening the Restaurant Customer Experience
      Growth & Marketing

      Deepening the Restaurant Customer Experience

      Learn how to improve your restaurant customer experience with quality, service, atmosphere, menu insights, technology, and loyalty...

      Use Customer Data to Create Smart, Personalized Restaurant Promotions
      Growth & Marketing

      Use Customer Data to Create Smart, Personalized Restaurant Promotions

      Understanding your customers improves your bottom line. Learn how to collect restaurant customer data and what to do with it to boost...

      Optimize Private Event Marketing to Supercharge Your Restaurant Business
      Growth & Marketing

      Optimize Private Event Marketing to Supercharge Your Restaurant Business

      Boost restaurant revenue with smart private dining promotion. Learn strategies to increase bookings, maximize ROI, and turn guests into...

      How To Use POS Data To Turbocharge Your Restaurant Loyalty Program
      Growth & Marketing

      How To Use POS Data To Turbocharge Your Restaurant Loyalty Program

      Find out how valuable POS data points like food sales, product mix, and customer feedback can enhance your restaurant loyalty program...

      5 Easy Things To Do With Your POS Data To Boost Your Bottom Line
      POS Systems

      5 Easy Things To Do With Your POS Data To Boost Your Bottom Line

      Learn how to use POS data to increase restaurant revenue to improve your bottom line through better menu pricing, inventory management,...

      Restaurant Personalization Is Changing Customer Habits
      Growth & Marketing

      Restaurant Personalization Is Changing Customer Habits

      Restaurant personalization satisfies customers who crave a new kind of service. Use it to increase customer satisfaction and encourage...

      The 5 Most Effective Types of Restaurant Loyalty Programs
      Growth & Marketing

      The 5 Most Effective Types of Restaurant Loyalty Programs

      Check out 5 popular restaurant loyalty programs and learn the pros and cons of each. You can increase revenue by building a solid group...

      7 Surprising Restaurant Customer Trends (Backed by Data)
      Ordering & Delivery

      7 Surprising Restaurant Customer Trends (Backed by Data)

      Discover unexpected restaurant guest data and explore ways you can use these behavioral trends to find and retain customers.

      New Restaurant Business Models That Are Thriving in 2025
      Trends & Innovation

      New Restaurant Business Models That Are Thriving in 2025

      Explore new restaurant business models that can help you offset rising food and labor costs and increasingly price-conscious customers.

      Background Image

      Get fluff-free restaurant industry highlights each week

      Short and sweet summaries for busy restaurant operators. Subscribe to the Back of House newsletter to get updates delivered straight to your inbox.