Joann Spiegel joins us for our holiday episode to talk about the Miracle and Sippin' Santa pop-up franchise, being in the Christmas business year round, and the acute attention to detail that goes into every holiday themed bar across the world. The Miracle pop up franchise was born in 2014 when Greg Boehm decided to pause construction of his cocktail bar, Mace, in the East Village of NYC. Greg transformed the space into a Christmas wonderland that became a huge hit and has continued to grow into international markets around the globe. Joann also helps to create cocktails for Sippin' Santa, another Christmas themed location that acts as a companion to Miracle. Sippin' Santa is the combination of two themes; tiki and Christmas.
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