Growth & Marketing

Expert Ways to Increase Your Restaurant’s Profit Margin

Veteran restaurant owners share advice for operators on how to build a world-class staff, increase restaurant profit margins & continually wow customers.

How to Create a Successful Event Series at Your Restaurant

Restaurant events can boost revenue on slower nights, build customer loyalty, attract new guests, and increase brand awareness. We break down how to make sure your event planning efforts are a success.

How to Use Demographic Data to Pick a Location for Your Restaurant

Your restaurant will live and die by the quality of the location you select. Here's how to use data about your area and your potential customers to make the right decision.

How to Step Up Your Marketing Strategy with Customer Birthday Promotions

Birthday email promotions are an important part of restaurants’ marketing strategy. We break down how to make your campaigns more effective.

How to Launch a Successful Event Series at Your Restaurant

A successful event series can be a huge boon to your bottom line. Here's how to conceive, advertise, and support one at your restaurant.

How to Launch a Customer Membership or Subscription Service at Your Restaurant

A growing number of restaurants are creating subscription-based offerings that lock in customers. Here's how to start your own membership program.

How to Use Text Message Marketing to Boost Restaurant Profits

We dive into the basics of SMS marketing for restaurants, along with best practices to get the most out of every texting campaign.

How This Restaurant’s Membership Club Drives Repeat Business

El Lopo owner Daniel Azarkman share insights into his restaurant's "take-care-of-me" membership club.

Everything You Need to Write a Restaurant Business Plan

A step-by-step guide to composing a business plan, using tips from New York University professors.

6 TikTok Tips for Promoting Your Restaurant with Video

We're going to get you making easy, fun, free, effective TikTok vids for your restaurant in no time flat.

The Keys to a Successful Restaurant Gift Card Program

Here's how to launch and manage a gift card program at your restaurant.

10 Steps Restaurant Operators Can Take Now to Prepare for a Potential Recession

How to protect your restaurant financially, whether a recession hits or not

How Restaurants Can Benefit From Working With a Food Photographer

What you need to know when hiring a food photographer, plus how to maximize your investment at the actual shoot.

6 Examples of the Most Effective Restaurant Advertising Campaigns

The field of restaurant ads is crowded and noisy — but also hilarious and memorable. Here are some of the most effective ads of recent vintage.

Does Your Restaurant Need A Website, Facebook Page, Or Both?

A case for restaurants to use both a website and Facebook page for increased communication, revenue, and publicity.

How to Create an Effective Instagram Profile for Any Restaurant

Your restaurant will almost benefit from an Instagram presence. Here's how to make a good one.

5 Things Your Restaurants Should Sell Online

Connect with your customers and drive more revenue online with these 5 must-have e-commerce options for restaurants.

Everything You Need to Know to Launch Successful Events at Your Restaurant

Events are bigger than ever, as more people just want to get out of the house. Here's how to make your establishment a destination for them.

9 Tips for Making Your Restaurants CPG Line a Success

Launching a restaurant product line to diversify revenue? Here are some tips to thrive in the CPG market.

8 Cost-Effective Ways to Grow Your Restaurant Business

From leveraging email databases to dialing up social media to partnering with other industry leaders, we break down economical strategies for growing your brand.

Tips to Discover the Best Instagram Hashtags for Restaurants

Change is a constant in the world of #, but if used properly, hashtags are still a solid tool for strengthening your brand on Instagram.

Surefire Ways to Increase Foot Traffic to Your Restaurant

Start from the premise that people want to find your restaurant. How can you help them do that?

The Ultimate Guide to Restaurant Marketing Tools

While marketing strategies shift over time, the essential tools for restaurant marketing remain steady. Here's what you need to know to get started.

Restaurant Marketing 101: Ideas & Strategies

How to get your restaurant started with effective social media, email campaigns, events, and PR.