Growth & Marketing

Tips to Discover the Best Instagram Hashtags for Restaurants

Change is a constant in the world of #, but if used properly, hashtags are still a solid tool for strengthening your brand on Instagram.

Surefire Ways to Increase Foot Traffic to Your Restaurant

Start from the premise that people want to find your restaurant. How can you help them do that?

The Ultimate Guide to Restaurant Marketing Tools

While marketing strategies shift over time, the essential tools for restaurant marketing remain steady. Here's what you need to know to get started.

Restaurant Marketing 101: Ideas & Strategies

How to get your restaurant started with effective social media, email campaigns, events, and PR.

Six Surefire Ways to Score Your Customers’ Email Addresses

Email is often the backbone of a restaurant's marketing strategy. So how can you coax your guests to share theirs with you?

How to Rebrand Your Restaurant: Successful Rebranding Strategies Explained

If you're considering an update to your logo, a menu overhaul, or a completely new identity for your restaurant, you're going to want to go through some specific steps along the way.

How to Use Local SEO for Restaurants to Get Ranked on Google Maps

A billion people navigate the world using Google Maps. Many of them could use a bite to eat.

How to Know When (and Where) to Open a Second Restaurant or Bar Location

Expanding from a single location can be a minefield. Here's how to make the best-informed decision possible.

How to Leverage Pop-ups to Build a Successful Restaurant Brand

Bart Sasso of Atlanta's How Crispy Express shares how pop-ups can help lay the foundation for success.

The Best Editing Apps to Make Terrific Videos on Your Phone

Tips and app selections from a professional videographer to help you make killer videos at top speed, for low cost, right on your phone.

The Best Restaurant Websites (& What Makes Them Great)

The top websites in the restaurant world, plus the key features that set them apart from the rest.

How Should You Respond to Bad Reviews of Your Restaurant on Google or Yelp?

A guide to addressing customer critics on Google and Yelp.

Tips for Building Restaurant Websites

Learn how to build a restaurant website that wows both new and returning customers with tips from a restaurant marketing specialist.

28 Concepts and $130mil in Net Sales: This Restaurant Group Shares Its Recipe for Growth and Success

Atlas Restaurant Group founder Alex Smith shares his lessons learned through the Baltimore group's growth and expansion.

A Professional Videographer's Best Tips for Shooting Great Food Videos

How to start shooting clear, crisp, engaging videos that tell your restaurant's story online.

What is a Food Truck Broker and Should You Work With One?

Here's what to expect when partnering with a food truck broker.

Marketing Tips for First-Time Restaurant Owners

Discover simple, effective restaurant marketing strategies for first-time operators. Build buzz, attract guests, and grow your brand.

How to Start a Customer Loyalty Rewards Program for Your Restaurant

How to get your restaurant loyalty program up and running, to keep your customers coming back.

The Best Restaurant Logos and Why You Need One

Your logo should resonate with your brand's personality. Here are seven that do, boldly.

Working with food #influencers: how to actually get value out of your social media partners

We’ve scoured the internet and leveraged our relationships with restaurateurs and marketers to bring you this guide on getting the most out of an influencer partnership, without getting fleeced for free food and booze in the process. 

How This Fast Casual Indian Concept Is Positioning Itself for Growth

We sat down with the owner of RASA to learn more about the concept, how they’re differentiating themselves in a competitive fast-casual bowl market, and their plans for the future.