Spencer Rubin, Founder & CEO of Melt Shop, joins us for our final interview of Season 1. This tech savvy business - part of Aurify Brands - started in 2011 and has now grown to 15 locations in NYC and the Northeast. Spencer talks about how Melt Shop updated their tech stack in order to create better operational efficiencies and how they expanded their customer base through their launch of an SMS program and a loyalty program. We also talk about the virtual brands that worked for them (Melt Shop Wings) and the cheese steak brand that may not have taken off, but that taught them a ton. Spencer and his team also went on a fun culinary mission to update their packaging to ensure their products maintained maximum taste and texture on delivery. In this episode, Claudia and Zach also talk about the future of restaurant franchising in a post-pandemic world.
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